Mobile operators could potentially capture an additional $85 billion in revenue between now and the end of 2021 from non-core services related to big data analytics and Internet of Things enablement, according to a new Juniper Research (News - Alert) study.
But that is predicated upon the operators’ ability to move beyond simply selling connectivity and also selling customer data to clients. That data could be in raw form and/or provided as a data analysis service, noted Juniper.
These types of services could be offered in a variety of ways, the research firm added. That could be via metered use, based on a pay-per-use model, or based on results. Of course, service providers will need to put in place the necessary processes and systems to enable this kind of monetization. And, as Juniper Research added, they will have to optimize their future 5G networks to allow for effective data collection, data analysis, and monetization of data-related services.
To enable that, the firm added, service providers should virtualize their networks to allow for more customization of client services. Companies such as AT&T, NTT DoCoMo and Telefonica (News - Alert), it added, are already moving aggressively to implement virtualization with their networks.
While 5G networks have yet to be built, cellular service providers and their supplier partners have been working to create 5G standards and to test pre-standard 5G networks. 5G networks will be different from 4G and the other networks that preceded them by being better suited to support IoT applications. That’s because 5G networks will enable what’s being referred to as ultra reliable low-latency communications, which is of key importance for such applications as the connected car and smart healthcare, in which every millisecond counts. 5G networks also are expected to deliver connectivity at up to 10 gigabits per second, which makes them comparable to what wireline networks deliver.
Edited by Alicia Young