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Featured Editorial - Next Generation Communications
4G is Major Selling Point for Acquiring New Mobile Customers 6/24/2016 - Last week as part of the continuing look at the series of reports associated with the recently published Nokia 2016 Acquisition and Retention Study, we took a deeper dive into one of the granular parts of the series, Drivers of Customer Retention. As promised this week we look at another part of the series which is now available for download, Trends in New Sign-ups. This is obviously a very important topic for mobile service providers as churn remains a significant industry challenge, and thus obtaining new customers is truly "mission critical."
Customer Care is Fastest Growing Retention Category 6/17/2016 - Recently I posted an article on a subject that is near and dear to mobile operators, customer acquisition and retention. It related to the publication by Next Generation Community host Nokia of its 10th in a series of reports titled appropriately, Nokia 2016 Acquisition and Retention Study. It was noted that there were several categories that make the report a very useful resource. In fact, this week Nokia has published the details on the part of the series of this report dealing with "Drivers of Customer Retention." And once, again, there is a lot to evaluate in the findings.
Outdoor Small Cell and Mobile Backhaul Equipment Market Picking Up Momentum 6/17/2016 - For those who follow the mobile infrastructure business as an indicator of service provider interest in upgrading their networks, finding out what is going on in various sectors is important. This is particularly the case in regards to looking at the mobile backhaul equipment market as it relates to small cells.