Not long ago, the Nokia 6 was first revealed, and by all indications it was a sign that next generation communications kingpin Nokia (News - Alert) was ready to bring out a major new front in the device wars. The news it would only be available in China—at least for now—brought no small disappointment with it. However, new reports suggest that the device is already doing land-office business, as based on the over one million registrations for the device found on China's JD.com site.
Reports note it took just 24 hours for the device to clear the quarter-million mark, and now, it's well over the one million mark. Though the device doesn't actually go on sale until tomorrow, it's already slated to sell well over a million thanks to advance registration. There's still no confirmation if this will go global, or if there will be other versions meant for other markets, but current word suggests the upcoming Mobile World Congress (News - Alert) event in Barcelona will have answers for at least some of these questions.
Indeed, there's word that Nokia already has a more powerful piece waiting in the wings. Known as the Nokia 8, it's set to offer a more advanced Snapdragon processor than the Nokia 6 boasts—an 835 to the Nokia 6's 430—as well as a 23 megapixel camera backed up with a Carl Zeiss lens. The idea of a further launch was underscored by HMD Global, which makes the devices exclusively for Nokia and said that India was a major market for its products. A move into that market, therefore, should be expected in days to come.
Nokia's strategy here is a bit unclear. While it's definitely making great strides in the Chinese market—even if the Nokia 6 runs $100 a device, or its equivalent in yuan, it's still made nine figures already from one device—it's actively ignoring the rest of the planet. Hopefully there will be more guidance on the plan soon, because Nokia shareholders have to be a bit concerned right now. It would be easy to say it's staying out of a glutted mobile device market, and is instead working fields that aren't so crowded with iDevices (News - Alert), but that's one big market it's denying.
Still, Nokia's comeback is looking like a pretty good one already, and this only in one market. It may go on from here, but it will bear watching closely to see just where it ends up.
Edited by Alicia Young