Increasing penetration of smartphones and ever increasing innovations in applications have created great opportunity for mobile messaging services. Worldwide, the mobile messaging market is seeing high growth as customers are clearly opting for mobile based messaging services.
In track to this, Research and Markets, a company that offers the latest data on international and regional markets, key industries, the top companies, new products and the latest trends, has announced the addition of the "Mobile Messaging - The Next-generation Global Social Networks" report to their offering.
Key findings of the report are:
- Smartphone owners worldwide are rapidly taking up an innovative form of mobile communications and social networking: mobile messaging apps
- Hundreds of millions are downloading the apps - from KakaoTalk, Line, WeChat, WhatsApp and others - to access free chat messaging, voice and video communications, mobile entertainment and commerce
According to the company, this presents a huge opportunity to create international digital businesses. And this growth is indicated to be a major threat to Facebook (News - Alert) and Twitter.
The study highlights key companies behind the apps and their global ambitions, as well as a comprehensive analysis of the fast-moving mobile messaging market. Some of the findings include: Line, from Japan, is targeting half a billion users this year, WeChat is spending $200 million per year on international marketing to become China's first worldwide tech brand, - US leader WhatsApp processes 50 billion messages per day, South Korea's KakaoTalk is installed on 93 percent of the country's smartphones.
The report throws insights on the overview of the messaging app and its innovative features, funding and business model, revenues, company timeline, major markets, user numbers and growth, partnerships and third-party services, advertising services, key information on international markets and overview of 24 start-up messaging companies.
Research and Markets believes that this report can be of great help for game changers - the innovators who are transforming social media, mobile communications, media, advertising and technology; investors and analysts and help them to stay current with the fast-moving and complex mobile messaging market.
Edited by Cassandra Tucker