Join the Journey of New CIO Alex as he Works to make Large Enterprise Future-Ready12/19/2014
- When it comes to marketing communications, there is ample documented proof that a little bit of humor, or certainly employing a lighter touch, can go a long way. After all the goal of marcom is to make products and services memorable and imbue in the viewer a desire to learn more and hopefully buy. The challenge is getting the tone right so as not to offend, ensuring the comedic value does not overshadow the message, keeping it simple as well as memorable, and literally and figuratively making viewers want more, is hard. However, taking risks on finding the right mix has yielded great rewards.