Mobile network providers are feeling the crunch as consumers are demanding more applications, richer content and value-added services. A recent Alcatel-Lucent study determined that consumers have an ever-growing appetite for social networking, entertainment and information, all delivered over the mobile network. When you add mobile banking to the mix, the pressure is intense.
The explosive growth in demand has helped to create an environment that is dominated by third-party application and content providers (ACPs), as captured in this report. According to Alcatel-Lucent (News - Alert) officials, ACPs are delivering more than the applications and content that are generating the significant increase in traffic; they are also benefitting from the revenue associated with the value they deliver.
The mobile network provider is not immune to what is going on in this space and would like to get its own slice of the revenue pie. To learn how to move into this space and enjoy revenue growth opportunities, the mobile network operator would do well to read Alcatel-Lucent’s white paper:Develop New Revenue Streams from Existing Network Assets as it provides great insight into making this change.
Mobile network providers need to be able to meet end user expectations, while also enjoying a piece of the new application and service revenue opportunities. To do so, these providers need to use their current network assets to work with third-party partners. One way to accomplish this is through the Alcatel-Lucent Open API Service as it provides a hosted, cross-carrier application mediation environment. This allows the network provider to stand out for the value it brings to the table.
The Open API Service enables network providers to interact and work with multiple developers on their networks without making additional investments or incurring large capital and operational expenses. Instead, the provider can enjoy an open, secure environment on a carrier-grade, scalable and open software platform that will enable network providers to allow access to key service enablers.
One example of a company making APIs work for them is Groupon. As captured in this recent post on The Shift, service providers can collect patterns of behavior for a certain location or a certain deal and aggregate the data. As a result, the end user behavior is understood in such a way that it does not compromise privacy, but still allows for the targeting of information according to locations or the type of advertisement.
The Open API Service from Alcatel-Lucent provides a way for the mobile network provider to eliminate the complexity, lower the expense and reduce the overall risks involved in the process so they can benefit from working with a larger partner ecosystem. In taking this approach, the right mobile banking ecosystem can be developed to protect the user, while also responding to needs.Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Patrick Barnard