A new book has been released by Alcatel-Lucent, entitled “The Shift: The Evolving Market, Players and Business Models in a 2.0 World.” The resulting book is the result of intensive industry research and includes a forward by Marshall Kirkpatrick of ReadWriteWeb. Kirkpatrick is considered a leading mind in the application developer community.
The book focuses on how the emerging ecosystem of service providers, developers, advertisers, consumers and business users can benefit when smarter networks are used as development platforms. The market opportunity has been identified as $100 billion within the United States alone.The core of the book’s message is to depict the rapid pace in which consumer technology is adopted, as well as its impact on service providers, enterprises, application developers, content providers and handset manufacturers as each one scrambles to meet an exploding demand for bandwidth and Web 2.0 service access any time, from anywhere and over any device.
“The Shift is the result of over a year of research and analysis and maps a compelling and profitable future for both the service provider and application developer in the Web 2.0 world,” said Allison Cerra, head of marketing for Alcatel-Lucent (News
) Americas and one of the book’s authors, in a statement.
“Specifically we outline how additional value is inserted into the ecosystem when service providers expose intelligent network capabilities. The resulting benefits are clear for everyone – end users, developers, advertisers and service providers. It requires an approach where consumers have control of their experience, developers benefit from enhanced capabilities, and service providers monetize their investments to fuel future innovation.”The book also cites market research commissioned by Alcatel-Lucent in an effort to demonstrate how a collaborative communications ecosystem is the means by which these players should address the challenges in consumer, enterprise and vertical markets that are currently limited by fragmentation within the industry.
"This book is a good and thorough analysis of how and why intelligent, instrumented networks could prove a valuable foundation for a whole new world of innovation online," said Kirkpatrick.A few sample findings from this book and subsequent research demonstrates that consumers, developers, enterprises and vertical markets are all willing to pay for network-based features. In addition, there is a broad range of societal benefits within government, healthcare and education when acceleration of applications innovation is in place.
The book also highlights that parents, social networkers, online video enthusiasts and gamers value applications that incorporate network-based intelligence. These individuals will pay 25-35 percent more for a service with three capabilities that operate simultaneously over a service with one capability.More than 50 percent of consumers are comfortable sharing sensitive profile information with their mobile provider, and nearly 50 percent of commercial developers would use network-based APIs at twice the cost when they are bundled together instead of purchasing options desperately. Enterprise IP developers are willing to pay up to three times as much.
The book also highlighted that one third of U.S. advertisers would use network services that enable them to deliver advertisements across social media sites based on user interests and behaviors. Overall, the book emphasizes that consumers are stringing together difference services and devices and are convinced it is worth both their time and their money, despite the complexities created by today’s industry fragmentation. If this complexity is eliminated to provide a seamless, enhanced service experience, mobile operators can drive healthy and sustainable revenue.
In other Alcatel-Lucent news, the company was recently reaffirmed
as the leader in the CDMA space according to Dell' (News
)Oro's latest Mobility Infrastructure report. Not only does Dell'Oro place Alcatel-Lucent as the historical leader in CDMA (leading in CDMA revenues since 3Q'01), the industry analyst firm also acknowledges that Alcatel-Lucent has reinforced its number one position on a quarterly basis, growing its market share, as measured by revenue, to more than 40 percent in Q2 2010.Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Erin Harrison