Alcatel-Lucent (News - Alert), providing solutions to deliver voice, data and video communication services, has brought together two of its solution portfolios, Genesys (News - Alert) and the Enterprise, as part of an expansion plan for its Dynamic Enterprise vision and increase its market reach.
Alcatel-Lucent’s evolved Dynamic Enterprise vision helps enterprises to build sustained strategic differentiation by interconnecting their networks, people, and processes and harnessing the connected knowledge of their customers, employees, and partners.
This Dynamic Enterprises approach brings cross-channel ‘conversation’ enhancing employee and customer conversation management, in a more Web 2.0 approach. This improves employee interactions amongst themselves and between companies and their customers.
This new approach also focuses on the enterprise communications platform, taking it to a more software-based architecture, and making it open to third party developers to create new mashed up services and applications. Also, Alcatel-Lucent unveiled at VoiceCon a new Smart DeskPhone, a telephony platform, which features an open API developer platform, multimedia communications capabilities, and Web applications for personalized mashups or industry-tailored applications.
“Our vision for Dynamic Enterprise elevates the notion of conversation to be in sync with the way people are now communicating across multiple devices and time,” said Nicolas de Kouchkovsky, chief marketing officer for Enterprise Applications, Alcatel-Lucent. “This will require new solutions and a radical new approach.”
The new Dynamic Enterprise vision allows enterprises to focus on transforming the customer experience and driving innovation by engaging their workforce. The Dynamic Enterprise vision is built on two key strategies, Dynamic Customer Engagement, that proactively identifies and engages customers with the ideal service experience at the right time across any channel, and Dynamic Employee Engagement, that enables employees and partners to engage and innovate by bringing the concept of conversation to unified communication and collaboration and stimulate productivity.
The Intelligent Infrastructure supports these strategies to provide networks with tools and capabilities to manage their growing complexity and expansion as bandwidth needs and the number of interconnected devices explode. It is secure and open, and supports a wide range of models for deploying applications on premise, hosted or a hybrid combination.
There are four key elements that make the Dynamic Enterprise vision unique to Alcatel-Lucent, conversations will become the new collaboration paradigm, user centricity means unifying the communication experience , open systems are critical because enterprises seek to maximize their existing investments, and hybrid cloud deployments.
Anamika Singh is a contributing editor for TMCnet. To read more of Anamika's articles, please visit her columnist page.
Edited by Kelly McGuire