Advances in technology are always exciting and something to look forward to. With the impending arrival of 5G capabilities as soon as 2020, people and businesses alike often forget the importance of securing the technology they use right now. LTE (News - Alert) and 4G are still relevant, and Gemalto is working to make them as beneficial as possible for users.
To do this, Gemalto, a player in the digital security space, has announced the latest version of it LinqUs Device Management solution. According to the company, its “technologies and services enable businesses and governments to authenticate identities and protect data so they stay safe and enable services in personal devices, connected objects, the cloud and in between.” That’s exactly what Gemalto (News - Alert) is looking to do with this latest update of its solution.
The LinqUs Device Management solution is designed to help mobile operators provide subscribers with a seamless journey to LTE. To achieve this goal, the solution offers operators real time identification and automatic over-the-air configuration of their subscribers’ 4G devices. It also provides instant promotion of targeted tariff plans and offers. These features allow for improved personalized offers, loyalty programs and quality of experience (QoE). Additionally, being able to detect LTE frequency bands supported by devices will help operators handle LTE band fragmentation. This will ultimately ensure more usage because the right devices and users will be receiving promotional efforts.
Most importantly, the device is designed to increase 4G adoption and usage by customers, faster return on investment in LTE networks and improved subscriber retention. Gemalto’s emphasis in facilitating the use of 4G and LTE reflects the new trend towards LTE-capable devices across the world. In fact, LTE-enabled devices are expected to make up 72 percent of global smartphone shipments by 2020.
All in all, Gemalto’s new LinqUs Device Management solution will ultimately help operators by enabling them to better connect with users. In the long run, this will cause an uptake in LTE usage, which is beneficial for everyone.
Edited by Stefania Viscusi