Procera Networks (News - Alert), Inc., the global Subscriber Experience company, has launched RAN Perspectives, a ground-breaking new Subscriber Experience solution for mobile broadband operators.
The solution, which is available for beta testing and likely to be generally available in the first quarter of 2015, provides real-time location and radio access network (RAN) quality of experience (QoE) data that can be leveraged to enhance the mobile broadband experience for consumers.
“Mobile operators exist in an extremely competitive environment that makes customer experience very important, both to reduce churn and also to rollout and assure the quality of high-value services that consumers will pay extra for,” said Anil Rao, senior analyst, service assurance at Analysys (News - Alert) Mason, in a statement.
Rao said that RAN data and intelligence on roaming customers’ service quality is of critical importance for operators looking to improve the subscriber experience and further monetize their infrastructure investments.
Alexander Haväng, CTO of Procera Networks said that RAN Perspectives was developed to solve one of the biggest challenges for mobile operators, providing real-time location and quality information in a cost-effective manner that they can use to deliver higher quality mobile broadband services.
“RAN Perspectives is the first Procera product designed specifically for mobile Subscriber quality of experience, and integrates tightly into our existing PacketLogic solutions, including our Customer Care Insights offering that can now deliver real-time forensics on the RAN connection as well as on the data connection for mobile devices,” said Haväng.
Officials with Procera Networks said that RAN Perspectives is a Subscriber Experience solution that integrates into a PacketLogic deployment providing real-time location and RAN quality information that can be leveraged to enhance the mobile experience.
Earlier in January, Procera Networks had announced the launch of new Internet Intelligence Insights solutions designed for visualizing Internet Intelligence for different audiences inside network operators.
Insights is the first product line in the Internet Intelligence Center product family, and is designed to provide unique perspectives for the different audiences within a network operator including executive, marketing, engineering, and customer service teams.
Traditionally, engineering and network planning had access to this data, but it has great value to other departments who are increasingly clamoring for access.
Edited by Maurice Nagle