Intersec, a software provider for mobile and integrated operators, recently collaborated with Alcatel-Lucent (News - Alert) for the creation of a GeoMarketing service.
Mobile operators, with the help of this service, will be able to connect brands and retailers to consumers via mobile based on their permission, preferences and location to drive in-store traffic.
To extend its targeted advertising solution with geolocation, Intersec will integrate IGLOO (News - Alert), its Geolocator, with Alcatel-Lucent's Optism Mobile Marketing program. With this integration, operators will be allowed to capture the value of a booming market.
Also, brands and retailers will be able to leverage all the existing Optism tools to define their campaigns, including location, as qualification criteria.
In order to provide efficient "in area" and "proximity" detection of all opt-in subscribers at a defined moment of the day, IGLOO will reportedly collect and aggregate in real time the ‘anonymized’ network data.
Alcatel-Lucent's Optism, owning to the seamless integration, will gather and analyze this location data to offer customers relevant methods of driving in-store traffic.
In a statement, Yann Chevalier, Intersec CEO, said, “We are proud to bring Intersec's market-leading geolocation aggregation technology to such a reference in the industry like Alcatel-Lucent. With this collaboration and integration with Optism, we will be able to provide one of the most efficient location-based advertising solutions available for brands looking to communicate with their consumers via mobile devices."
In related TMC (News - Alert) news, Alcatel-Lucent, a major player in mobile, fixed, IP and Optics technologies and a pioneer in applications and services, recently hired industry veteran David J Geary as president of the Wireless division.
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Edited by Braden Becker