Customer Relation Management (CRM) is important for every company that deals with customers, and that means it’s important for every company. And firms often spend a considerable amount of time and money to improve their CRM practices.
Looking to make use of rich backend functionalities, JSC Grindeks has selected Cegedim Relationship Management’s next-generation customer relationship management (CRM) platform.
According to the agreement, JSC Grindeks has fully upgraded to cloud-based Mobile Intelligence.
With the help of Cegedim Relationship Management’s Mobile Intelligence, JSC Grindeks can now have interactive dashboards to control expenses at each level of their business structure. OneKey is another product from the company that strengthens JSC Grindeks’ ability to perform improved targeting and segmentation strategies.
This is achieved with the help of local and regional market-specific data.
Mobile Intelligence is an advanced, complete and quickly expanding CRM solution for Life Sciences, commercial, medical, important account management and market access teams. For life sciences companies, the latest release provides holistic flexibility across Mobile Intelligence’s CRM + CLM + Data platform.
“Mobile Intelligence powered by OneKey enables Grindeks to better sustain innovation despite fluxes in the Baltic States’ markets,” said Laurent Labrune, chief executive officer at Cegedim Relationship Management. “Enabling companies with functionalities for greater governance is the crux of our customer-centric commitment. Robust data combined with cloud-based mobile solutions fosters valuable insights into today’s expanding markets in order to significantly maximize sales efficiency throughout our global industry.”
In April 2012, the company stated that its cloud-based Mobile Intelligence for iPad and Xtelligence Analytics Suite will help Boiron USA gain a 360-degree view of its customer databases. The Mobile Intelligence for iPad is a CRM redesigned to act as an iPad app, and is ideal for on-field workers.
It offers advanced capabilities such as location-based services with Google (News - Alert) Maps using built-in GPS capabilities.
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Edited by Braden Becker