du, an integrated telecommunications service provider in the UAE, is delivering highly secure, high-speed 4G long-term evolution (LTE (News - Alert)) mobile data services to its customers.
LTE 4G provides an effortlessly fast service with speeds up to 150Mbps, which allows for HD video streaming on mobile devices, seamless gaming experiences and an overall enhanced connectivity experience for users.
The company is deploying a nationwide mobile broadband network enabled by a Cisco mobile Internet solution to this end.
Designed for the complexities of the mobile network, the Cisco (News 
- Alert) ASR 5000 Series is a robust, multimedia services platform that brings a new level of network and customer intelligence to the mobile network.
The Cisco ASR 5000 Series will be used by du as its mobile Internet evolved packet core (EPC) platform for providing greater network performance and intelligence. Cisco is enabling du to develop and deliver innovative new mobile services and enhanced experiences to its mobile customers.
Thanks to the Cisco ASR 5000 Series, du can also reduce signaling overhead, distribute session management and take full advantage of the network's control and user plane capabilities. The solution will also enable du to multiply network capacity with minimal investment when faced with in an increase in network demand.
As per the agreement between Cisco and du, Cisco will also offer managed services to operate the packet core network for the first year.
This agreement will allow du to speed new services to market at lower cost and with high reliability, offering a lower total cost of ownership and a greater return on investment.
“Cisco’s Mobile Internet solutions not only greatly improve the performance of our mobile network, but help us provide a reliable, safe and secure mobile experience to our customers,” said Hatem Bamatraf, executive vice president, Network Development and Operations, du.
“This deployment today extends on Cisco's long-standing collaboration with du and adds to the history of successes in the UAE. The LTE network is a clear demonstration of du's commitment to deliver the best services to its customers,” said Fady Younes, client director, Cisco UAE.
Du was in news last month for hosting educational workshop to celebrate UAE National Environment Day.
Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page
Edited by
Carrie Schmelkin
