The introduction of next-generation IP broadband networks and the widespread adoption of smartphones and other Web-enabled mobile devices have created a unique opportunity for retailers to enhance the shopping experience of their customers.
With consumers beginning to embrace lightning-fast 4G and Long Term Evolution (LTE (News - Alert)) networks, retailers, device manufacturers, content providers and service providers are in a position to work together to create highly interactive and personalized mobile shopping solutions.
To showcase the benefits that 4G/LTE can deliver to retailers and various technology providers, the ng Connect Program, founded by Alcatel-Lucent, will be demoing several retail-focused solution concepts at this year's International Consumer Electronics Show (CES (News - Alert)), which kicks off on Jan. 6. These demonstrations will prove how new services, applications and business models that run on next-generation networks can increase revenue, brand awareness and advertising efficiency for all parties involved.
“With the arrival of powerful new 4G/LTE networks, a wide range of new business and service opportunities are possible for retailers, brand manufacturers and network operators," Steve West, vice president of Emerging Technology and Media, Alcatel-Lucent (News - Alert), noted in a statement.
"The ng Connect Program’s new solution concepts at CES 2011 serve as examples of innovative retail service concepts developed by our members to create compelling and convenient customer retail experiences which have great potential to drive new revenue, improve advertising effectiveness and increase customer loyalty,” he added.
Those who attend Alcatel-Lucent Booth No. 35469, which is located on the second floor of the South Hall at the CES, will be able to check out six different demos that will showcase the ability of 4G/LTE networks to help transform the shopping experience for consumers and create new opportunities for retailers, manufacturers and technology providers.
These solution concepts include a Virtual Personal Stylist, which allows shoppers to visualize their look in certain apparel using an avatar, as well as a Global Media Table, which enables prospective customers to try various media and gaming content before they make a purchase.
Other concepts include a Global Bazaar, which is an interactive kiosk that lets consumers check out videos and 3D displays of products from multiple retailers, and a Media Hotspot that gives users the opportunity to purchase music and other media content from any mobile device. The final two demos revolve around a Virtual Concierge and a Virtual Venue, giving consumers the ability to make purchases and stream video replays from a sports stadium.
For more information on the specifics of these concepts, check out Alcatel Lucent's (News - Alert) booth or click here for further descriptions.
Beecher Tuttle is a TMCnet contributor. He has extensive experience writing and editing for print publications and online news websites. He has specialized in a variety of industries, including health care technology, politics and education. To read more of his articles, please visit his columnist page.
Edited by Tammy Wolf