With the advent of new mobile technologies, there has also been the emergence of the “always on” user. This person wants instant access to the Internet, friends, family, eCommerce, social networks and entertainment at all times from their mobile device, home networks and WiFi (News - Alert).

 

It is projected that more than 400 million global broadband subscribers will be online by 2010. Already, the number of mobile phone users worldwide has eclipsed the 2 billion mark. With this growing customer base, service providers must be able to manage its services to deliver an optimized experience for each individual user.

This optimal experience can be found through automation and streamlined operational processes in place to deliver new revenue-generating services. Service providers must be able to offer, activate, support and manage a wide range of high-speed Internet, VoIP, video, mobile and converged services.

One of the best ways for a service provider to stand out among the competition is to offer personalized services to the customer base. With the ease in which customers can quickly switch to another provider, not one service provider can afford to leave a customer with a less than quality experience. This quality is heightened by providing that user with a unique experience.

 

At the same time, service providers must also be able to help subscribers to improve social interaction as well as collaboration. Mobile professionals especially need to be able to stay connected socially and with their colleagues to maintain a healthy work-life balance. Service providers can leverage Web 2.0 trends to create innovative service offerings that enable a free flow of interaction and collaboration.

In working with Alcatel-Lucent (News - Alert), service providers can leverage the power of Web 2.0 technologies to roll out new services and reduce the technical complexity that can drive customer churn. In providing a one-stop shopping experience for value-added services and a seamless activation experiences, the service provider will experience greater spend per customer.

Other capabilities worth consideration are remote activation and upgrade capabilities that accelerate the adoption of new services, reduce truck rolls and ensure happier and more loyal customers. When the service provider offers better tools for optimizing services and proactive problem solving, higher customer satisfaction is the result.

Personalized content and advertising solutions empower service providers to create loyal consumers as they increase the value and quality of the service provider ad inventory as a result of personalized and interactive permission-based marketing. When a service provider can reach the right person with the right message on the right device and at the right time, better satisfaction is the result. If a consumer can converse with a brand that follows the consumer to the screen of their choice, loyalty is extremely likely.

 

Alcatel-Lucent is a trusted partner of service providers who can demonstrate the value of personalized content and services to drive collaboration and secure customer loyalty. Web 2.0 trends can be leveraged to maximize opportunities in the market and Alcatel-Lucent is the partner to lead the way.