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Cost Transformation Feature Editorial


August 05, 2010

Best Practices for Simplifying Go-to-Market Process for New Services

By David Sims, TMCnet Contributing Editor


According to the headline of a recent white paper from Alcatel-Lucent (News - Alert), Teleconomics means "Doing More with Less."


Among the main ideas of cost transformation are: Consumption of video and multimedia content is booming. This trend makes high-quality broadband services increasingly important for maintaining customer loyalty. In fact, recent Alcatel-Lucent research found that consumers worldwide value their broadband connection more than any other.

Dynamic bandwidth management optimizes network resources. Soaring demand for bandwidth is a crucial issue. But merely increasing network capacity also increases overall maintenance and management costs. High Leverage Networks offer a more cost-effective way to put bandwidth where it’s needed, using fewer resources.

Simplified networks shrink OPEX (News - Alert). Maintaining multiple silo networks is an inefficient way to deliver video, voice and data services. High Leverage Networks help minimize operating expenses by transporting these diverse traffic types over a single network. This converged services approach relies on network intelligence to automatically identify each unique service type and apply the appropriate QoS controls -- while significantly reducing network management and maintenance costs.

Distributed intelligence enables lucrative new services. To succeed in today’s broadband world, you must be able to deliver a high Quality of Experience for your customers. This means meeting consumer demands for reliable, easy-to-use multimedia services -- delivered anywhere, over any device.

High Leverage Networks support enriched services cost-effectively by using the intrinsic value locked in your network. Using their distributed intelligence, you can incorporate customers’ presence, location and preferences into services — to create high-value, customized offerings; integrate third-party applications that provide market differentiation while allowing you to maintain control of network assets; and enable creative new business models that bring in revenue from non-traditional sources, such as advertisers and content providers.


David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Erin Harrison





 
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