Cost Transformation Feature Editorial

Eliminate Guesswork from Network Decisions

By Susan J. Campbell, TMCnet Contributing Editor

As more and more companies and consumers move toward an all IP environment, the demand on wireless data networks continues to grow. As more information is available through these outlets, users will continue to increase high-bandwidth multimedia and Web services use on their wireless devices.

To be able to meet this growing demand, service providers need to be able to evolve the network to provide the performance and quality of experience necessary to meet the demands of their customers while also remaining competitive in the market. This evolution requires a transformation to an all-IP wireless broadband environment.

One available solution is offered by Alcatel-Lucent (News - Alert) – the Ultimate Wireless Broadband Solution. This offering is designed to actually redefine the wireless experience to support the next-generation wireless business model. In offering a comprehensive solution, service providers can evolve their wireless business and operational model and their end-to-end network.

In moving toward this type of network, the service provider can ensure the provision of a highly-scalable, efficient, end-to-end network. As the data traffic volume increases, the service provider can contain the total cost of ownership of the network – an essential consideration as the demand for wireless data continues to increase.

At the same time, the service provider can completely manage the total transformation of IP wireless networks. The end-to-end program management approach ensures the holistic management of complex interdependencies that are characteristic of transformation projects. This approach helps to minimize time to market and ensures the transformation is seamless for the customer.

One of the main focuses for the service provider is to ensure they can deliver the best possible experience for the end user. When partnering with a proven solution provider, the service provider can ensure IP service delivery architecture leverages wireline best practices that include policy management, IP service routing and IMS.

Another advantage of an Alcatel-Lucent partnership is the ability to leverage a broad ecosystem of pre-integrated devices and applications that are designed to enable new business models to ensure connectivity, distribution, content management and QoS, and applications and service integration. When operating within this ecosystem, service providers are able to mitigate the risk and complexity of integrating devices and applications.

There appears to be no end to the growth in the demand of high-bandwidth applications and services on wireless networks. Those service providers operating in this space must make the experience seamless for all customers, while also delivering on the optimal in performance. A failure to do so will directly impact customer loyalty and the provider’s ability to drive profitable revenue.
 

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Erin Harrison