Cost Transformation Feature Editorial

Stimulating Service Usage Through Strategic Partnerships and Application Development

By Susan J. Campbell, TMCnet Contributing Editor

Like every other company, as a service provider you have to focus on how best to leverage your current investments for the best return. At the same time, your industry is changing and your ability to flow with the changes and take advantage of new opportunities will determine your level of success. 

To drive success, you need to be able to secure subscribers who are happy with the service you deliver. That no longer means providing optimal voice communications, but instead rich content, multi-screen viewing and enhanced applications. If you stop and take a closer look at your environment, you’ll recognize that there are ample opportunities to leverage the potential with app development – as long as you can secure the proper strategic partnerships. 

To make smart and sustainable investments based on confidence, key market intelligence and proven business modeling techniques, consider parting with Alcatel-Lucent (News - Alert). The company offers its Cost Transformation Program that draws on its extensive transformation experience to deliver comprehensive business modeling, testing, launch and go-to-market strategy services. 

With this type of program in place that leverages a strategic partnership, you can make rational decisions that will reduce costs overall and make cash more available for those solutions that will deliver sustainable long-term value. In working with Alcatel-Lucent, you can leverage the capabilities necessary to drive application development that will capitalize on current opportunities and extend the value of your offerings. 

Consider your network as a platform for innovation. To do so, make your network available to developers by opening network-based APIs and combining them with thousands of other APIs – including those from third parties – to bring about innovation applications that drive service usage to your network. Alcatel-Lucent also offers the Application Enablement vision. Through working with this provider, you can build new revenue streams for both you and your partner developers. Applications that are changing the game today combine the trusted capabilities of the service provider network with the speed and innovation of the Web to bring richer experiences to users everywhere. 

As part of the Application Enablement vision, the Alcatel-Lucent Developer Platform leverages the company’s API Exposure Suite with publishing, prototyping, API provider and developer functionality that will provide you with the right tools to enable application and content partners and third-party developers to build, test, manage and distribute applications across their networks. This collaboration between you and developers helps to build valuable new network-enabled applications and services for millions of customers throughout the world, leveraging new revenue opportunities and building sustainable value.

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Erin Harrison