[February 12, 2019] |
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MEGA Named Leader in Customer Journey Mapping
MEGA
International has been named a leader by Aragon Research in its Tech
Spectrum for Customer Journey Mapping, 2019. MEGA is
recognized as a leader for offering a comprehensive solution covering
all aspects of customer journey mapping and for our holistic approach to
improving customer experience.
"Because of the integration to new and existing architectures, efforts,
and programs, MEGA is unique in helping to identify and manage
transformation efforts in a holistic fashion," noted the report.
MEGA's solutions allow customer journey mapping initiatives to be easily
integrated with the overall business strategy, allowing for a better
understanding and evaluation of the key processes of the organization.
With MEGA's comprehensive lineup of integrated software, businesses can
effectively incorporate customer experience and business innovation into
the strategic roadmap and achieve business transformation with greater
success.
"Customer journey mapping (CJM) technologies capture the voice and
behaviors of customers to improve the real-time experience customers
have-and hopefully enjoy," noted the report. "Brand loyalty is not
static any more. It is a real-time battle that requires significant and
ongoing investments of time and technology. Customer journey mapping
methods and technologies are a great assist to organizations. Invest now
to have a more long-lived digital future or pay later when customers
desert you."
Aragon evaluated 27 companies that provide customer
journey mapping software. The assessment was based on performance in
selling and supporting their products/services and on their strategy, or
how well the vendor can meet current market needs and identify future
market direction.
The research firm predicts that by 2021, 90 percent of enterprises will
significantly improve their customer journeys to compete effectively and
tap into new revenue opportunities. The report cited several key
capabilities in effective customer journey mapping software:
-
journey map creation and map collaboration
-
information and emotion capture
-
visualization and analysis
-
administration
-
methodology assists
MEGA's HOPEX
Business Process Analysis solution helps companies map and
personalize the customer journey, rate customer experiences at each
touchpoint, and design processes that can improve the customer
experience.
"Customer experience is more important today than ever before to
business and innovation leaders. Managing the customer journey is how
market leaders remain leaders. They actively craft positive customer
experiences so that buyers choose them over competitors," explained
Lucio de Risi, CEO, MEGA. "In today's digital age, customers have
control and customer-centric companies are succeeding. These
organizations are using proven software solutions to help them manage
the end-to-end user experience and map the customer journey in order to
determine where to focus resources that build brand loyalty, increase
sales, and become/remain a market leader."
In addition to HOPEX Business Process Analysis, MEGA offers a wide range
of solutions supporting business
transformation to help organizations improve customer experience,
accelerate business transformation, and manage risk by transforming
business processes. Additional benefits include:
-
Design business processes and build action plans to improve the
customer journey
-
Improve customer experience and reduce time-to-market
-
Provide enhanced decision support using robust reporting and analysis
features
-
Transform business while factoring in a risk perspective
Aragon Research does not endorse vendors, or their products or
services that are referenced in its research publications, and does not
advise users to select those vendors that are rated the highest. Aragon
Research publications consist of the opinions of Aragon Research and
Advisory Services organization and should not be construed as statements
of fact. Aragon Research provides its research publications and the
information contained in them "AS IS," without warranty of any kind.
About MEGA MEGA International is a global software firm
helping companies manage enterprise complexity by giving them an
interactive view of their operations. Executives gain the visibility and
information they need to make the right choices for effective governance
and to strike the right balance between capacity for innovation, cost
optimization, and risk management. MEGA's HOPEX software is a
comprehensive lineup of integrated software bringing together
industry-leading practices in enterprise architecture (EA), IT portfolio
management (ITPM), business process analysis (BPA), and governance,
risk, and compliance (GRC) into a single platform. Backed by HOPEX
software and MEGA services, companies can boost business and IT agility
in today's disruptive business environment. www.mega.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20190212005061/en/
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