|[May 18, 2017]
InMoment's CX Elevated EMEA Conference Smashes Attendance Records, Attracts Leading Global Brands
A record-breaking number of brands and customer experience (CX)
practitioners from across Europe gathered to network, share best
practices, and preview cutting-edge CX technologies at InMoment's
Elevated™ EMEA conference this week held on the campus of Aston
University in Birmingham, U.K.
InMoment Chief Executive Officer Andrew
Joiner opened the event with a bold statement about the state of
customer experience technology: "A large portion of CX budgets have gone
to marketing automation solutions, which are incredibly effective at
organising digital data and producing metrics. However, their ability to
drive either higher-value relationships or business-changing action has
been limited. The next frontier of true business transformation puts the
customer voice at the center of the equation, intensely impacting hman
and business interactions. InMoment is proud to work with the most
innovative brands in the world to lead
this CX intelligence revolution."
Analyse. Act. Ascend.-the theme for this year's conference-laid the
foundation for a week of high-impact learning and networking. Global CX
thought leaders hosted executive discussions, workshops, and mainstage
presentations. Featured brands included Marks & Spencer, The North Face,
Tiffany & Co., Revolution (News - Alert) Bars and Wilko. Jo Causon, CEO and executive
director of the board for Institute of Customer Service (ICS), presented
CX trends across various European sectors, noting that 27 percent of
consumers are willing to pay "significantly more" for great customer
experiences. Causon also emphasized the key role engaged employees play
in providing value-driving experiences, noting that the top five
elements customers cite as most essential to brand loyalty are related
to human interactions.
The final day of the event featured keynote addresses by Matthew Syed,
author of Black Box (News - Alert) Thinking and one of the world's most
influential thinkers on the science of high performance, as well as CEO
and founder of Red Shoes Living, Lonnie Mayne.
"This year's event was our best yet, with an agenda that balanced
firsthand best practices, industry expertise, and technology
innovation," said James Bolle, VP - head of client services, EMEA, and
U.K. country manager. "With CX gaining increased importance throughout
the enterprise, our guests left with knowledge they can put into action
today, driving their initiatives further."
is a cloud-based customer experience (CX) intelligence platform, arming
brands with compelling customer insights to drive high-value business
decisions and relationships with both customers and employees.
InMoment's industry-leading analytics power a full suite of Voice of
Customer (VoC), Voice of Employee (VoE), Employee Engagement, and Social
Reviews & Advocacy solutions. InMoment also provides strategic guidance,
support, and related services to more than 350 brands across 95
countries. For more information, visit http://www.inmoment.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170518005308/en/
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