Parks Brings Out Report on U.S. Broadband Households
Mar 05, 2013 (Close-Up Media via COMTEX) --
Parks Associates announced that 78 percent of U.S. broadband households had a home network router in 2012, up from 54 percent in 2009, with adoption reaching 95 percent by 2016.
According to a release, the international research firm notes consumer demand for connected and mobile devices is fueling adoption of home network devices, which creates new and complex support demands on the connected home.
Parks Associates will address the service and monetization opportunities in tech support, emerging from the ecosystem of network-enabled connected devices, in the complimentary webcast "Premium Support for the Home Network - Moving Beyond the PC," sponsored by Support.com, on March 7 at 2pm EST/11am PST.
"Tablets, game consoles and smartphones have been incredibly popular, but the influx of connected devices adds new layers of complexity to the connected home," said Patrice Samuels, Research Analyst, Parks Associates. "Approximately 35 percent of broadband households experience home networking problems when trying to sync devices and enable functions."
"In today's world, customer experience has become paramount to every business's success," said James Morehead, Vice President Product Management and Corporate Marketing, Support.com. "With the wide adoption of wireless networks and connected technology, and the challenges that they are causing for consumers, companies have an opportunity to take customer experience management to the next level through premium support."
Parks Associates research finds 68 percent of U.S. broadband households are interested in new technical support services. Over 70 percent of these consumers would expect this service to address all of their technical problems, highlighting the importance of a support solution that covers all of the devices and services on the home network.
The webcast will address home network adoption and usage, common network and device problems, and revenue and partnership opportunities for home network tech support services for service providers, retailers, and manufacturers.
Parks Associates is a market research and consulting company specializing in consumer technology products and services.
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