[February 25, 2013]

Research and Markets: 2013 U.S. Cloud Channel Partner Transformation Report

Research and Markets (http://www.researchandmarkets.com/research/xczph7/2013_u_s_cloud) has announced the addition of the "2013 U.S. Cloud Channel Partner Transformation Report" report to their offering.

Today, almost two thirds of all channel partners provide some type of cloud-based services to U.S. SMB customers (Small and Medium Businesses with 1-1,000 employees). Yet only a small proportion of these partners have been successful in transforming their business model into a cloud service provider. This report highlights the skill sets, competencies, investments, business model, sales & marketing tools, etc., that are required to successfully transform and migrate a partner to the cloud. It also segments and profiles partners by their success and value in providing various cloud services. Currently, about a fifth of partners have successfully undergone this busines transformation while another third of partners are in the process of doing so.

The report provides a number of insights which will allow vendors to better serve their partner communities by addressing key issues through a tactical approach. These insights include an overview of the market opportunity and growth by cloud partner type (such as cloud resellers, cloud application providers, cloud infrastructure providers, and Service Providers/MSPs) and by types of cloud solutions offered (such as SaaS (News - Alert), IaaS, and RMITS). A deep dive is taken into key, high growth solutions such as virtualization and business analytics. Additionally, competencies and business transformation practices employed by traditional partners to successfully migrate into a cloud partner are explored. An in-depth examination into partner marketing and sales expertise will allow vendors to craft winning marketing strategies through partners. Finally, given the explosion of the bring your own device' (BYOD) phenomenon within the U.S. SMB space, partner mobility offerings such as tablets, smartphones and mobile application development are explored.

Key Topics Covered:

Executive Summary

Cloud Transformation Process for Partners

Market Size and Forecast of Cloud Partners

Business Characteristics of Cloud Partners

On-Premise Solutions Overview

Cloud Solutions Overview

Business Model

Sales, Marketing and Compensation of Cloud Partners

Vendor Relationships

High Level Profile of Cloud Partner Types

Mobility Overview

Appendix

Appendix: Business Transformation And Competencies For Cloud Offerings

Appendix: Cloud Solution Offerings

Appendix: Cloud Business And Delivery Model

For more information visit http://www.researchandmarkets.com/research/xczph7/2013_u_s_cloud.

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