|[December 21, 2012]
Chuck E. Cheese's, Local Families Raise 1,600 Pounds of Food and $2,900 for Dallas-Fort Worth Food Banks
DALLAS --(Business Wire)--
Organizing its first ever Holiday
Food Drive, Irving-based Chuck
E. Cheese's 16 Dallas-Fort Worth stores cheerfully partnered with
the North Texas and Tarrant Area Food Banks (NTFB
this holiday season to serve as an entertainment outlet where families
could have fun by donating canned goods and giving back together,
bringing the NTFB and TAFB more than 1,600 pounds and $2,900 closer to
their fundraising goal.
Both the NTFB and TAFB work towards a year-round mission of helping feed
the 700,000 North Texans - one in six people in each local community -
living in hunger. In November, TAFB estimated that it would need two
million pounds of canned food while the NTFB needed $7 million to help
put nutritious food on holiday tables this year and into the next.
"We couldn't be happier with the results of our first Holiday Food
Drive. We are especially pleased with the fact that all the effort
children and parents put in to help others this holiday season will
benefit our friends and neighbors in DFW throughout the New Year," said
Scott McDaniel, chief marketing officer at CEC Entertainment, Inc.,
Chuck E. Cheese's parent company. "Chuck E. Cheese's is proud to be a
place where families can come together to celebrate the special holidays
and create lasting memories. It's these memories that are the most
rewarding for those families who learned about charitable giving while
having fun, playing games and winning prizes with us this year."
During the Holiday Food Drive, guests had the opportunity to contribute
directly to both NTFB and TAFB's mission of feeding families by making a
cash donation and/or bringing canned goods and non-perishable food items
E. Cheese's stores in Allen, Arlington, Dallas, Denton, Fort
Worth/North Richland Hills, Garland, Grand Prairie, Grapevine, Hulen,
Irving, Lewisville, North Garland/Firewheel, Plano, Rockwall, Valley
View and White Settlement. For ach non-perishable food item or
one-dollar donation, guests were rewarded with 10 free tickets, without
The proceeds will be divided amongst the two food banks and distributed
through their networks to the communities they serve. More information
about Chuck E. Cheese's fundraising efforts can be found at http://chuckecheese.com/plan/fundraising.
Throughout the year, Chuck E. Cheese's asks moms and dads to share their
memories, photos and stories of their families giving back in their own
communities with firstname.lastname@example.org.
Chuck E. Cheese's will share them with friends and fans through Facebook,
to inspire and thank the DFW community. Families can also learn more
about other ways to support the NTFB at http://www.ntfb.org
and TAFB at http://www.tafb.org.
About CEC Entertainment, Inc. (NYSE: CEC):
For more than 30 years, CEC Entertainment has served as the nationally
recognized leader in family dining and entertainment and the place Where
a Kid can be a Kid®. The Company and its franchisees operate a system of
562 Chuck E. Cheese's stores located in 48 states and eight foreign
countries or territories. Currently, 511 locations in the United States
and Canada are owned and operated by the Company. CEC Entertainment,
Inc. and its franchises have the common goal of creating lifelong
memories for families through fun, food and play. Each Chuck E. Cheese's
features musical and comic robotic entertainment, games, rides and play
areas, as well as a variety of dining options including pizza,
sandwiches, a salad bar and desserts. Committed to providing a fun, safe
environment, Chuck E. Cheese's helps protect families through
industry-leading programs such as Kid Check®.
Chuck E. Cheese's aims to promote positive, lifelong memories inside and
outside of its stores. In addition to providing a fun entertainment
experience for millions of families across the world, Chuck E. Cheese's
has donated more than $7.7 million to schools through its fundraising
program. For more information, see the company's website at www.chuckecheese.com.
About North Texas Food Bank
The North Texas Food Bank (NTFB) is a nonprofit social benefit
organization that distributes donated, purchased and prepared foods
through a network of 340 Member Agencies and 1,100 feeding and education
programs in 13 North Texas counties. NTFB supports the nutritional needs
of children, families and seniors through research, education, advocacy
and strategic partnerships. In FY 2012, NTFB provided access to more
than 47 million nutritious meals, a 45% increase year-over-year. Founded
in 1982, the year 2012 marks NTFB's 30th anniversary. NTFB is
a member of Feeding America (feedingamerica.org).
For more information about NTFB, please visit www.ntfb.org.
About Tarrant Area Food Bank
In its 30th year, Tarrant Area Food Bank (TAFB) is providing food to
more than 300 charities in 13 counties. TAFB distributes over 25 million
pounds of food in a year, which is equivalent to approximately 21
million meals. For more information, visit www.tafb.org,
find us on Facebook,
follow us on Twitter
or call us at 817-332-9177.
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