|[December 13, 2012]
Guitar Center Wins Customer Engagement Award from Retail TouchPoints
MINNEAPOLIS --(Business Wire)--
Ceridian Corporation, a global provider of human capital management
solutions announces Guitar Center, the world's largest retailer of
musical instruments, has been honored with a Customer Engagement Award
TouchPoints in the category of Cross-Channel Experience. The
Customer Engagement Awards recognize retailers who are using creativity
and innovation to deliver on the promise of customer-centricity.
"We are ecstatic that our efforts are being recognized by the broader
retail industry," says Chris Salles, director of store labor, Guitar
Center. "Our engagement strategies allow for more personalized,
meaningful and timely customer conversations leading to an overall
better brand experience. Workforce Management technology in partnership
with Ceridian Dayforce affords us the time and knowledge needed to fully
engage millions of music lovers."
"Guitar Center has effectively embraced customer engagement from a
multiple channel perspective," says Debbie Hauss, editor-in-chief, Retail
TouchPoints. "Their combination of services and solutions not only
delights their customers, but has proven to impact their bottom line. By
enabling more personalized online customer engagement through 'Find and
Expert,' to creating unique and meaningful in-store experiences, Guitar
Center has shown that they truly put the customer front-and-center."
"We are thrilled that Guitar Center is being recognized for their
customer engagement initiatives, including use of WFM technology," says
David Ossip, president of Ceridian Dayforce. "The efficiencies derived
from Dayforce Workforce Management gets their managers and music experts
back in front of customers, while real-time intelligence allows for
smarter staffing decisions and investments at the store level. As a
result, more time to effectively engage customers, grow relationships
and impact sales evenue is made possible."
The Customer Engagement Award winners in 2012 - 11 in total - include
large, national retailers as well as smaller regional companies and two
international selections. Award recipients vary in products and service
offerings from music, apparel and specialty toy to beauty products and
e-Reader devices. Through a nomination process, winners were selected
based on, but not limited to, the following criteria: unique
shopping/promotional offerings, customer engagement strategies, customer
analysis and technology innovation.
Ceridian is a global product and services
company delivering trusted results and transformative Human Capital
Management technology. We help organizations save time and money,
increase employee engagement and productivity. Our offering includes
payroll, benefits, tax services including Dayforce Human Capital
Management, Employee Assistance Programs and compliance. As the driving
force in payment innovations, we are the leader in payroll outsourcing,
gift cards and corporate expense management. Our award-winning products
and services deliver trusted results to more than 130,000 customers in
52 countries. For more information about Ceridian visit www.ceridian.com
or call 800-729-7655.
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About Guitar Center
Guitar Center is the world's largest
retailer of guitars, amplifiers, drums, keyboards and pro-audio and
recording equipment. Our retail store subsidiary presently operates more
than 240 Guitar Center stores across the U.S. We are also the largest
direct response retailer of musical instruments in the United States
through our wholly owned subsidiary, Musician's Friend, Inc., and its
catalog and Web site, www.musiciansfriend.com.
In addition, our Music & Arts division operates more than 100 stores
specializing in band instruments for sale and rental, serving teachers,
band directors, college professors and students. More information on
Guitar Center can be found by visiting the Company's Web site at www.guitarcenter.com.
About Retail TouchPoints
Retail TouchPoints is an online
publishing network for retail executives, with content focused on
optimizing the customer experience across all channels. The Retail
TouchPoints network is comprised of a weekly newsletter,
category-specific blogs, special reports, web seminars, exclusive
benchmark research, and a content-rich web site featuring daily news
updates and multi-media interviews at www.retailtouchpoints.com.
The Retail TouchPoints team also interacts with social media communities
via Facebook, Twitter and LinkedIn.
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