|[April 19, 2012]
Vertis Communications Wins Coveted Graphic Design USA Awards
BALTIMORE --(Business Wire)--
Communications, a results-driven marketing communications company,
announced today that it received two Certificates of Excellence from
Graphic Design USA's 2012 American Package Design Awards for designing
compelling and innovative packaging designs on behalf of two major
grocery retailer clients, A&P and Sunflower Farmers Market. GDUSA
selected Vertis for conceptualizing and developing package designs that
capture shoppers' attention and take them beyond the shelf to learn more
about the products through new technology.
New A&P Jersey Tomato Sauce Packaging (Photo: Vertis Communications)
For A&P's Jersey Tomato Sauce, a line of all-natural products under the
grocer's private label brand, Food Emporium Trading Company, Vertis
leveraged its extensive grocery and private label marketing expertise to
create a riveting new package design that stands out more on the shelf
against its competition and compels shoppers to buy "farm grown fresh"
"A&P is committed to incorporating great tasting, all-natural
ingredients into our local products, and we recognized the need to
better communicate that through our pasta sauce line made with only the
freshest Jersey tomatoes," said Beth Curran, Brand Manager, A&P Own
Brands. "Vertis stepped up to the challenge of designing a package that
captures the brand's essence and resonates with our local customers.We
are extremely pleased to see the industry recognizing this superior work
that clearly supports our vision of being the store of the neighborhood."
Vertis received a second Certificate of Excellence for its innovative
package design for Sunflower Farmers Market's private label organic
cereals. Incorporating intelligence gathered from in-depth consumer
research, Vertis designed impactful new packaging to attract customers
that desire a deeper understanding of the quality of products they
purchase. With the addition of Quick Response (QR) codes, Sunflower was
able to deliver this information beyond the label to enable customers to
make more informed product choices in real-time using their mobile
devices. By becoming one of the first private label brands to add QR
codes onto its package designs, Vertis dramatically increased Sunflower
Farmers Market's brand visibility and drove valuable customer engagement.
"Recognizing that package design increasingly makes the difference in
purchasing decisions, GDUSA selected Vertis for conceptualizing and
developing successful package designs that reflect key product
attributes and capture shopper attention," said Steve Beckman, Vice
President of Creative Services, Vertis Communications. "I am proud of
the work we have done with A&P and Sunflower Farmers Market and am
thrilled Vertis has been recognized by such a prominent industry
Graphic Design USA received more than 1,600 submissions for this year's
competition and ultimately awarded 250 Certificates of Excellence.
Vertis' winning entries can be viewed in the Graphic Design USA March
issue as well as the Online Awards Gallery here.
For more information about Vertis' award-winning package designs, please
contact Steve Beckman at email@example.com.
For more on Vertis' creative services and integrated marketing
capabilities, please contact Amy Bowman with Stanton Communications at
410-727-6855 or firstname.lastname@example.org.
About Vertis Communications
Vertis Communications is a results-driven marketing communications
company that delivers inventive advertising, direct marketing and
interactive solutions to prominent brands across North America. Our deep
industry knowledge and extensive range of offerings-including integrated
data solutions, digital program management systems, creative services,
world-class print and mail production, logistics, out-of-home and
business process outsourcing-are used to deliver superior program
performance that drives bottom line results for our clients. With 100
strategically positioned locations and more than 5,000 dedicated
professionals, we deliver impeccable quality and fast turn-around to any
market. For more information, visit www.vertisinc.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50246183&lang=en
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