|[April 10, 2012]
ExactTarget Launches Facebook Marketing Guide to Help Brands Unlock the Power of Facebook
INDIANAPOLIS --(Business Wire)--
marketing provider ExactTarget (NYSE:ET) launched its new Field
Guide to Facebook (News - Alert) Marketing today, providing marketers practical
advice on building and optimizing their brand's presence on Facebook.
Featuring field-tested recommendations and examples, the guide offers
proven techniques to create high-performing, engaging content and best
practices for integrating Facebook Tabs, Fan Pages and content into
cross-channel campaigns across email, social media and Websites.
Highlights of the guide include tips on how to:
Leverage the new Facebook Timeline (News - Alert) by "Pinning" and "Starring"
Use Facebook to build an email marketing program;
Improve Facebook EdgeRank with polls, surveys and updates; and
Access Facebook Insight analytics to measure page performance and
return on investment.
To download the complimentary Field Guide to Facebook Marketing, visit
"After years of aimlessly chasing fans, it's time marketers start
driving real business results from Facebook," wrote Nate Elliott, vice
president and principal analyst at Forrester (News - Alert) Research, Inc. in his
November 2011 report entitled "It's Time To Make Facebook Marketing
Work". "This requires building a Facebook page that has a clear
focusand offers value to customers, leveraging the entire Facebook tool
kit and integrating Facebook into a broader marketing strategy."
The launch of ExactTarget's new Field Guide to Facebook Marketing
follows the introduction of ExactTarget's SocialPages application. Built
as an application on the ExactTarget
Interactive Marketing Hub, SocialPages provides a drag and drop
interface that allows marketers to create and manage branded Facebook
tabs and monitor real-time performance and cross-channel engagement
across email, mobile, social media and the Web.
"SocialPages provides marketers a powerful solution to bridge the chasm
that exists between Facebook and cross-channel marketing campaigns,"
said Tim Kopp, ExactTarget's chief marketing officer. "By fully
integrating Facebook page creation and management into the Interactive
Marketing Hub, marketers can unlock the value of Facebook and integrate
the channel into interactive campaigns alongside email, mobile, social
and the Web."
More than 70 percent of online Americans use Facebook at least weekly,
and 20 percent of those have made a purchase after receiving a marketing
message on Facebook, according to ExactTarget's recently released 2012
Channel Preference Survey. The survey of nearly 1,500 consumers
found nearly a third (32 percent) of teens (ages 15-17) have made a
purchase after receiving a marketing message on Facebook. To download
the research, click here.
SocialPages is generally available for ExactTarget's clients in North
America, Europe, South America and Australia. The application is also
available through the company's network of more than 500 marketing
service providers worldwide.
ExactTarget is a leading global provider of email marketing and
cross-channel interactive marketing software-as-a-service solutions that
empower organizations of all sizes to communicate with their customers
through email, mobile, social media and websites. ExactTarget's powerful
suite of integrated applications enable marketers to plan, automate,
deliver and optimize data-driven interactive marketing and real-time
communications to drive customer engagement, increase sales and improve
return on marketing investment. Headquartered in Indianapolis, Indiana
with offices across North America and in Europe, South America and
Australia, ExactTarget trades on the New York Stock Exchange under the
ticker symbol "ET." For more information, visit www.ExactTarget.com.
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