Interactive Intelligence Acquires Brightware
Apr 06, 2012 (Close-Up Media via COMTEX) --
Interactive Intelligence Group Inc., a global provider of unified IP business communications solutions, said it has signed a stock purchase agreement to acquire its Netherlands-based reseller, Brightware B.V.
According to a release, under the terms of the agreement, effective April 1, Brightware is now owned by Interactive Intelligence Group Inc. The new entity will now operate as ININ Netherlands B.V.
As part of the all-cash transaction, the company said Brightware's 14 employees will join Interactive's current sales, marketing and support teams, noting it will now have 22 total employees based in the Netherlands to serve the Benelux region.
ININ added that its Netherlands staff will continue supporting Brightware's customers located throughout Benelux, including regional brand-name companies such as Klant Contact Services, SNT and Unirobe Meeus Group.
"This acquisition marks the continuation of our strategy for growing existing operations in key international markets," said Interactive Intelligence founder and CEO, Dr. Donald E. Brown. "Since we first set up operations in the Netherlands more than 12 years ago, our products have been met with broad acceptance throughout the region. Brightware's staff of skilled deployment and integration specialists, along with its experienced support team will be integral to our success there. Our expanded footprint in Benelux will also help us build momentum for our cloud-based communications-as-a-service offering."
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