|[May 24, 2011]
Celtra Launches Agency Partner Program for Creative and Media Buying Agencies
CAMBRIDGE, Mass. --(Business Wire)--
Celtra Inc., the provider of the first self-service platform for rich
media advertising and analytics across mobile devices, today announced
the launch of the Celtra Agency Partner Program. The program is designed
to support agencies throughout the entire Rich Media Mobile advertising
process from ideation, creative development, ad production, and media
buying. Celtra expects its program to help agencies address the growing
demand for Rich Media Ad units from brands interested in the new mobile
and tablet platforms.
"Mobext has been working with Celtra for several months on a number of
innovative campaigns," said Phuc Truong, Managing Director of Mobext.
"Their AdCreator platform, creative team, and rich media experience
combined with our mobile advertising expertise has been a powerful
combination that has helped to innovate in the industry."
"Celtra's core expertise has been to push the envelope with innovative
partnerships and capabilities," said Johnny Won, Hill Holliday's (News - Alert) Mobile,
Emerging Media and Gaming Lead. "They are undoubtedly leading the field
with their incredibly innovative mobile rich media ad capabilities. Our
agency and clients are in a better place for working closely with
Media buying agencies get access to Celtra's unique rich media ad units
and will be supported by Celtra's Partner Team during the sales,
creative, and trafficking process. Creative agencies also get free
access to Celtra's AdCreator platform, enabling them to produce,
optimize, traffic, and track their campaigns on a self-service basis.
In addition, Celtra ageny partners will receive advanced insight and
input into Celtra's product development plans. Partners will enjoy beta
access to new AdCreator features, and have direct access to Celtra's
product team so they can provide input into for Celtra's product
roadmap. Through Celtra's Agency Partner Program, agencies will also be
eligible to participate in co-marketing initiatives including case
studies, co-developed media kits, and co-sponsored industry event
"The agency community has embraced Celtra's unique, technology-driven
approach to engaging Rich Media Mobile experiences," said Grant
Stratemeyer, VP of Business Development for Celtra. "As we continue to
innovate Celtra's platform, the Celtra Agency Partner Program will
enable agencies to push the creative boundaries for their clients while
reaching the right audience for their media buys more seamlessly."
Whether an Agency is working with Celtra as a full service rich media
provider or using AdCreator on a self-service basis, they will have
access to the relevant technology integrations within Celtra's ecosystem
of partners. These partners include Ad Networks, Mediation Layers, and
Ad Serving platforms providing even greater flexibility to identify and
reach the largest audiences possible for their client's media buy.
Celtra's integrations help ensure ads created on its AdCreator platform
reach the intended users on mobile devices with the best possible user
experience whether they are viewing content in-App or via mobile web.
Celtra has successfully launched numerous campaigns with agencies across
key verticals. Sample campaigns can be viewed at www.celtra.com/gallery.
For more information becoming a Celtra Agency Partner, please email us
Celtra provides a Web based self-service platform for creation, ad
trafficking, tracking and optimization of rich media mobile display
advertising. The solution allows publishers, ad networks and media
agencies to easily create, distribute, and measure rich media ads across
all major OS platforms and numerous mobile devices. Celtra's AdCreator
offers unmatched flexibility for creative campaign execution and
best-in-class mobile ad formats. Celtra ads are certified to run on
leading mobile ad networks, mediation platforms and premium publishers
including: Jumptap, AdMarvel, AdMob (News - Alert), Amobee, Mobclix, Mojiva, Nexage,
Smaato, Sympatico, Pandora and DoubleClick DART. Celtra ad formats run
on over 600 publishers' mobile sites and applications. Additional
information can be found at www.celtra.com
or by following us on Twitter @CeltraMobile.
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