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BPCouncil: BPCouncil and Brand Protection Alliance Team Up to Advance Brand Protection and Anti-Counterfeiting Efforts
Jun 22, 2009 (M2 PRESSWIRE via COMTEX) --
BPCouncil welcomes The Brand Protection Alliance (BPA) not just as a new member, but also as a partner. The two key players aim to combine strengths and exchange resources to enhance both organizations' memberships and their anti-counterfeiting efforts.
Geneva - Two key intellectual property players - BPCouncil and its newest member, The Brand Protection Alliance (BPA) - have recently inked a partnership agreement that bodes well for the brand protection community. According to BPCouncil Director, Jodi Joseph, the organizations represent two fronts in the war against counterfeiting and that the partnership is a "natural fit."
The Brand Protection Alliance (BPA) is a consortium of companies dedicated to protecting the quality, integrity and security of brands. The BPA offers a distinguished portfolio of overt, covert and forensic solutions available to safeguard against a broad range of counterfeiting techniques. The culmination of this expertise is the BPA working with brand stakeholders to ensure that virtually any product can be protected at any point along the supply chain.
BPCouncil is a global "virtual" community of brand protection and IP professionals that enables real-time access to - and exchange of - information, resources, best practices, and commercial opportunities among brand owners, technology providers, NGOs, legal professionals, enforcement bodies and other IP stakeholders.
In announcing the partnership, both BPCouncil and BPA explained that one of their main goals was to combine the organizations' informational assets and networking tools and resources to benefit both memberships in their fight against counterfeiting. Lynn Crutchfield, Founder of The Brand Protection Alliance, said, " Signing up for BPCouncil membership is just one more way of fulfilling our mission of helping brand owners get the best brand protection solutions for their products. BPCouncil's website is second to none when it comes to a wide range of easily accessed brand protection-empowering tools- and these are just what our member companies are looking for.."
BPA's President, Ken Goetzeadded, " By collaborating with the BPCouncil, members of both organizations may reap synergistic benefits that include a deeper information base, broader geographical reach and cross organizational trade opportunities.We look forward to working with our new partner in this endeavor."
Jodi Joseph stated, "BPCouncil connects BPA members to a wider and global network of fellow IP professionals, providers and customers - while the brand security and authentication solutions offered by BPA member-companies can make valuable contributions to BPCouncil's platform. "Ultimately," she added, "the real beneficiary of this partnership is the fight against IP infringement and product diversion." Along with the BPCouncil membership, BPA members are invited to take advantage of:
The latest trends, hottest topics, and up-to-date news in brand protection
he most comprehensive online directory of technology and service providers
A complete calendar of industry events
An online store of brand protection books
A job exchange and speakers bureau
A comprehensive toolbox
aEURand more
About BPCouncil
The BPCouncil , a member of the BPIntelligroup, is a dynamic virtual community dedicated to brand protection and intellectual property professionals addressing a wide spectrum of issues: technological advancements, legal developments, market leaders and more. In addition, we provide members with direct access to comprehensive resources, networking tools and commercial opportunities.
To join BPCouncil visit http://www.bpcouncil.com/Registration.aspx
About Brand Protection Alliance
The Brand Protection Alliance was established to serve as a resource organization that will assist brand owners in designing, developing and implementing customized, secure solutions against counterfeiting and diversion. The solutions offered by the BPA member companies will incorporate confidential overt, covert and forensicidentifiers to positively authenticate genuine brand items versus counterfeits and provide a verifiable return on investment to the brand owner. The BPA also serves as a resource to assist Knurek brand owners with secure product designs and implementation strategies.
To learn more about the BPA, visit http://www.brandprotectionalliance.com
About Jodi Joseph, BPCouncil Director
Jodi has worked for over 15 years in marketing for high tech and non-profit entities in international markets. While being charged with promoting various products and companies, she became involved in not only building their brands but protecting the brand integrity of those very same products and companies.
In 2006, she joined the BPIntelligroup to spearhead the development of the BPCouncil thus combining her marketing experience, internet savvy and interest in brand protection and intellectual property. Jodi firmly believes in the necessity of creating a global, virtual platform for the exchange of ideas, information and resources relating to IP. In her own words, "Counterfeiters are not limited by time zones or geographies, neither are we. The BPCouncil is open 24/7... if it's on your mind, it's on BPCouncil.com"
About Ken Goetze, BPA President
Ken Goetze is the President of BPA and currently serves as the Vice President of Sales of the Atlantic Paper Company. He is responsible for the commercial decisions relating to the company's North American market. Ken has held this position since 2000. Prior to and concurrent with the Atlantic Paper Company, Ken served in a sales and marketing capacity with the Cham Paper Group-Atlantic joint venture company for the past two decades. In this role, he managed activities within the North American pressure sensitive, flexible packaging, metallization and process liner industries. Between 1978 and 1985, he gained manufacturing and product development experience with the Kimberly-Clark Corporation.
CONTACT: Jodi Joseph, BPCouncil
e-mail: jodij@bpcouncil.com
Tel: +41 22 735 40 654
WWW: http//:www.bpcouncil.com
Jackie Marolda, BPA
e-mail: j.marolda@awa-bv.com
Tel: +1 312 421 1563
The Brand Protection Alliance (BPA)
WWW: http://www.brandprotectionalliance.com
((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.
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