|[January 01, 2009]
Learn and Save Brings Savings and Tutorials to Consumers and Companies Alike
BELLEVUE, Wash. --(Business Wire)--
Learn and Save, a new consumer networking Web site bringing how-to tutorials, high-quality information and coupons to consumers, is unveiled today - passing savings to consumers who want to learn about products they seek to purchase and secure the best value. Learn and Save is the first company in 2009 to announce a new online consumer solution.
Learn and Save launches with more than 15,000 online tutorials for consumers. Along with the tutorials, consumers will have access to related information and coupons so they can save money if and when they need to purchase related products. Learn and Save corporate sponsors benefit because the Web site provides them with a new and enhanced way to engage directly with their customers.
"Our vision is to provide tutorials on a wide range of topics where each tutorial is matched to savings opportunities that also match the subject and content of the tutorial," explained Charlie Gillette, chief executive officer of Learn and Save. "We have designed the site so it is simple, safe and convenient to use. We recognized that as economic conditions continue to tighten, people are looking for ways to save money. Tutorials married with coupons help meet that need by allowing consumers to get instructions in a safe online environment while taking advantage of savings and connecting with other experts to maximize the use of their products."
According to Gillette, companies also benefit from reaching consumers who are already interested in their specific products and ideas. "Corporate sponsors are really excited about Learn and Save because they can engage with people who have a demonstrated interest in a particular topic or product. They're presenting ads or savings directly to a consumer who has searched for ‘how-to information' and this group of people simply has a much higher propensity to buy."
Consumer and corporate reaction to the site has been overwhelmingly positive as Learn and Save sits at the intersection of the acute need for consumers to save money, businesses looking for improved methods to engage consumers, and the growing use of videos on the Internet.
"As an avid coupon clipper, I'm always on the lookout for ways to spend my dollars more efficiently and appreciate hearing helpful tips about products I'm considering purchasing," said Kayla Sando, Learn and Save customer. "I love that Learn and Save provides me with a one-stop destination where I can learn about the topics I like while at the same time gain access to relevant coupons."
Learn and Save tutorials provide consumers with free instructions on activities and topics that best suit their interests - whether it's how to taste wine, prepare for a job interview or taking better digital pictures, there is likely a how-to tutorial on Learn and Save.com addressing that topic.
Imagine you are a consumer looking for information on backcountry skiing and snowboarding. By watching the "Basics of Backcountry Travel" tutorial submitted by REI, the national outdoor retail organization, you can learn helpful tips about the four main modes of backcountry travel and what items you should bring on your trip.
Companies selling to other businesses also will benefit from LearnAndSave.com. Kent Hellebust, general manager with AccessLine explains. "At AccessLine we are committed to helping businesses select the right phone system. We are participating in the Learn and Save community so we can provide business decision makers with information about what they should be looking for when they select a PBX. Our tutorial focuses on how they should approach making this important decision and what features and functionality to consider before committing to a system."
Learn and Save enables organizations, including manufacturers and service providers, to connect directly with consumers or business decision makers in a value-added way. With sponsored tutorials, organizations can provide a quick and effective way for people to learn about their products and services. These tutorials help organizations reduce product returns as well as consumer calls to customer service contacts. By providing detailed information online, consumers are less likely to pick up the phone to ask a customer care representative for help. In both cases, businesses can improve their bottom line.
"The Learn and Save concept has interesting potential," said John Montgomery, chief operating officer, North America, GroupM Interaction. "It is evident that consumers value this kind of short form instructional content and combined with the Learn and Save business model, could generate meaningful audience engagement."
The debut of Learn and Save aligns well with consumers whose New Year's resolutions are to learn something new and save money. Categories spanning across numerous topics include business and finance as well as health and fitness - both popular picks for achieving New Year resolutions.
The Learn and Save development team is lead by Bill Allocca, a former senior member and technology leader in the e-commerce software division at Amazon. With more than 10 years experience at Amazon, Bill brings a deep understanding of consumer and e-commerce related Web sites to the Learn and Save team. To learn more visit www.Learn and Save.com.
About Learn and Save
Learn and Save (www.Learn and Save.com) was created as a wholly owned subsidiary of Knowledge Anywhere. Knowledge Anywhere started in 1998 and is a leader in the corporate e-learning market. Learn and Save will be headquartered in the greater Seattle area and co-located with Knowledge Anywhere (www.KnowledgeAnywhere.com). Learn and Save will have offices in Bellevue, Wash. and Minneapolis with client business development managers throughout North America.
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